Using Virtual Tours Help Close More Deals as a Real Estate Agent

In the dynamic world of real estate, the advent of virtual tours has marked a significant shift in how properties are marketed and viewed.

A virtual tour, in its essence, is a digital representation of a property, allowing potential buyers to explore it online through immersive, interactive visuals.

This technology offers a panoramic, often 360-degree view of the property, crafted through advanced photography and videography techniques, sometimes enhanced with virtual reality (VR) for a more engaging experience.

The Evolution of Real Estate Showcasing

why real estate agents use a virtual tour software

The Evolution of Real Estate Showcasing

The real estate industry has witnessed a significant transformation in how properties are showcased to potential buyers.

This evolution is primarily driven by technological advancements, changing market demands, and the increasing need for convenience and efficiency in real estate transactions.

From Traditional to Digital: A Shift in Showcase Strategies

digital marketing for real estate agents

Traditional Showcasing Methods

In the past, real estate showcasing was predominantly a physical experience.

It involved printed brochures, newspaper listings, and in-person open house events.

Real estate agents relied heavily on face-to-face interactions, physical photographs, and property viewings to market their listings.

This approach, while effective in its era, had limitations in reach and convenience.

Potential buyers had to travel to each property, limiting the number of homes they could realistically see, and sellers had to keep their homes in show-ready condition for extended periods.

Transition to Digital Platforms

The advent of the internet marked the beginning of a new era in real estate showcasing.

Property listings moved online, with platforms like Zillow,, and others offering a digital space for agents to list properties with photos and descriptions.

This shift significantly widened the reach of property listings, allowing buyers to browse multiple properties from the comfort of their homes.

However, these digital listings were still limited to static images and text, offering only a glimpse of the property.

Technological Advancements: Paving the Way for Virtual Tours

virtual tour of an apartment

High-Quality Digital Imaging

The improvement in digital photography and high-resolution imaging played a crucial role in enhancing online property listings.

High-quality images allowed for a better visual representation of properties, making online listings more appealing and informative.

360-Degree Photography and Virtual Reality

The introduction of 360-degree photography and virtual reality (VR) technology marked a pivotal moment in real estate showcasing.

These technologies enabled the creation of immersive, interactive property tours.

Virtual tours allow potential buyers to navigate through a property digitally, exploring every room and space in detail, much like they would in a physical walkthrough.

Accessibility and Convenience

Virtual tours have made property showcasing more accessible and convenient. Buyers can now explore properties from anywhere in the world, at any time, without the need for physical travel.

This global accessibility has opened up markets, allowing agents to reach international buyers and investors, which was previously a challenging feat.

Integration with Online Platforms

Real estate websites and listing services quickly adapted to incorporate virtual tours into their platforms.

This integration made it easier for agents to offer virtual tours and for buyers to access them.

Virtual tours have become a standard feature in many high-end property listings and are increasingly expected by buyers in the market.

Mobile Technology and Apps

The widespread use of smartphones and mobile apps further facilitated the rise of virtual tours.

Real estate apps now offer the ability to view virtual tours directly from a mobile device, making it even more convenient for potential buyers to explore properties remotely.

Understanding Virtual Tours

how to make an interactive virtual tour

Understanding Virtual Tours

Virtual tours have emerged as a revolutionary tool in real estate, offering an immersive and interactive way to showcase properties.

Understanding what virtual tours are and how they differ in their formats is crucial for real estate agents looking to leverage this technology effectively.

What are Virtual Tours?

what are virtual tours

Definition and Creation

A virtual tour is a digital simulation of a physical property, allowing viewers to navigate and explore the space remotely.

These tours are typically created using a series of photographs or videos stitched together to form a cohesive, panoramic view of the property.

Advanced virtual tours use 3D modeling and virtual reality technology to enhance the experience further.

To create a virtual tour, a photographer or a specialist captures multiple images or videos of a property using specialized cameras.

These cameras are designed to capture wide-angle or 360-degree views.

The captured media is then processed using software that stitches these images together, creating a seamless and interactive experience that can be accessed online.

Types of Virtual Tours

types of virtual tours for real estate agents

360-Degree Tours:

Features: These tours are created using 360-degree photographs of a property. Viewers can look around each room in a complete circle, but their movement is typically limited to the spots where the photographs were taken.

Usage: Ideal for giving a quick and comprehensive view of each room or space in a property. They are simpler to create and can be more cost-effective than other types of virtual tours.

Video Tours:

  • Features: Video tours are essentially walkthroughs of a property recorded on video. They offer a guided experience, as the camera moves through the property, showcasing it from a fixed path.
  • Usage: Best suited for providing a realistic experience of moving through a property. However, they offer less interactivity compared to 360-degree and interactive tours, as the viewer cannot control the path of the tour.

Interactive Virtual Tours:

Features: These are the most advanced form of virtual tours. They often combine 360-degree views with additional features like clickable hotspots, which provide more information or move the viewer to a different part of the property.

Some interactive tours may also include elements of virtual reality, where users can use VR headsets for a more immersive experience.

Usage: Perfect for offering an in-depth, interactive experience. They are highly engaging and can include additional information like floor plans, information about materials used, or even virtual staging of the property.


Virtual tours in real estate are a dynamic and versatile tool, with various formats catering to different needs and preferences.

Whether it’s a simple 360-degree tour, a more narrative-driven video tour, or an interactive experience, each type offers unique benefits in showcasing properties effectively.

Understanding these differences helps real estate agents choose the right type of virtual tour that best fits the property and meets the needs of their clients.